Foresight Blog

Transaction Verification Makes Customers Angry

Transaction Verification Makes Customers Angry

When you go to checkout online – have you ever been asked to verify your identity? Prove you are who you say you are? Or had a call center at Bank of America or Verizon ask you for a piece of information only you should know?

Most people would answer yes. Most people would also answer it made them a little impatient because it took an extra few seconds for the agent to verify you as the custodian of the account.

Now, think of a purely online transaction – one where you are filling in your name, address and credit card information to buy a book or some other product or service. Wouldn’t it be nice if there was a field to fill in that asked you to list one of your past addresses? Or perhaps the first 5 digits of your social security number? This would almost ensure that the person placing the order is who they say they are. And why aren’t merchants doing this? Simple: it’s too easy and makes too much sense.

Many companies, including Foresight Information, already deliver identity-based verification services that take only hours to integrate into an existing online purchase process. Literally hours.

HOW DO WE DO IT?

We deliver an API – or direct gateway – to a database that contains information already known to be associated with a particular individual. So, when Joe Schmo enters his credit card for that new slinky for his 4-year old, he is asked for a past address, or the first five digits of his social security number – or his birthday. Chances are, a fraudster is not going to know some or all of that information. Transaction declined.